Read Elateral’s view on current issues affecting the content production industry, along with news and updates on things happening at Elateral.
When it comes to branded content, production quality should be something that campaign managers can take for granted.
There’s good news for any brand with a growing need for marketing material. It is possible to ramp up production volume without taking shortcuts on quality.
Content output drives revenue. In fact, if you are going to deliver the type of hyper-relevant, contextualized content that really drives sales, you are going to need a lot of content.
Picture the scene: when traveling abroad, you come across a locally activated advertisement relating to your brand.
Do your people understand your brand rules? Are those rules being adhered to? Mixed, confusing, or wrong messages, or even the wrong logo or font, can be costly to your brand.
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Elateral has over 20 years experience in content localization and adaptation, specializing in the output of quality print materials via SaaS technology. Over the years we have witnessed the exponential growth of the digital marketing sector and adapted to incorporate this into our own business whilst maintaining our passion for print.
Our flagship platform, Brandgility, is a powerhouse for content customization. The platform is leading the way in the central adaptation of mixed media campaigns that incorporate print, digital and social media marketing.
Want to see what our platform can do for your business?
Complete the form below and a member of our team will be in touch to arrange a free demonstration of the platform’s capabilities.