News

News, Features and Ideas

Read Elateral's view on current issues affecting the content production industry, along with news and updates on things happening at Elateral.

Marketing collateral – who owns the campaign assets?

Elateral

Campaigns being edited by local markets? Worrying about being able to stay on brand with distributed marketing teams? This article is for you. Read about how to handle that exact problem here.

When global brands forget about local versioning!

Elateral

Local versioning is important. Let your local markets add their expertise to your ideas so that they can help to make your clever play on words work in the local language. Read about some of the times this wasn't the case, resulting in some local nightmares for the brand.

Consistent content experience drives customer loyalty

Elateral

Brands that can provide the same consistent content experience across different media, locations and even continents are the ones that build a strong feeling of brand loyalty in their customers. Read how to manage that effectively in this article.

Martech -Six Steps to Effectively Implement

Elateral

It takes effort to implement new marketing technology so here’s how to optimise your efforts. Elateral works with the world’s largest brands to implement game-changing martech software, and we’ve learned a lot of lessons along the way, and we’re happy to share that knowledge. Here’s a summary of some of those lessons and how you can handle them effectively.

Cutting costs and improving ROI by streamlining your marketing production

Elateral

Managing your marketing campaigns across multiple regions and outlets is a major logistical challenge.  Making marketing pay requires shrewd handling of resources, both human and material. Read the biggest issues that your campaign roll-outs face and how omni-channel marketing production can help boost success and ROI.

Join the content revolution

Elateral

If you're struggling with how to get enough content produced for your local markets at a reasonable cost and speed, it's time for a revolution. It's not about finding the next cheaper agency, it's about transforming your content production model.

Avoid the fine – don’t forget the small print

Elateral

Making sure that your local marketers stay on the right side of usage rights is one of the most important parts of enabling your local markets. This article talks about the best ways to do that.

The secrets to getting your agency to deliver what you want

Elateral

Working with an external agency can be wonderful - here are our tips for the best ways to get exactly what you are looking for from the process.

Understanding the importance of good Digital Asset Management

Elateral

Digital Asset Management is a key tool in making your business effective in the way that you manage and share content with your local markets.

5 ways to improve usage of Point of Sale material and avoid wastage

Elateral

The printed nature of point of sale material makes it an easy place to encounter waste. This article talks about ways that you can minimize or eliminate waste point of sale materials with best practices.

Elateral Announces Claire Devereux as CMO

Elateral

Elateral, a marketing software automation company based in Farnham, UK, has appointed Peter Blackburn, a founding partner and formerly the company’s Chief Technology Officer, as Chief Executive Officer.

How to run effective agency campaigns

Elateral

In order to launch creatively stimulating and commercially successful campaigns, you need to have a great working relationship with your agency. Here are some of our top tips, based on years of working with highly successful agencies.

8 Easy tips for closer client collaboration

Elateral

Read the top 8 tips that will improve your relationship with your clients as you both collaborate smoothly.

Elateral announces Dave Sykes as Chief Technology Officer

Elateral

Elateral continues the expansion of the leadership team with the appointment of Dave Sykes to the role of Chief Technology Officer

The DNA of brand campaign execution

Elateral

This blog post discusses all of the steps that are needed to excellently execute a brand campaign.

The secrets of a good briefing process revealed

Elateral

Campaign success or failure is more often than not determined by the very first step in the process: The Brief.

Elateral announces a new appointment to executive team with Peter Blackburn added as Chief Executive Officer.

Elateral

Elateral, a marketing software automation company based in Farnham, UK, has appointed Peter Blackburn, a founding partner and formerly the company’s Chief Technology Officer, as Chief Executive Officer.

John Elkins, Elateral Board Chairman and Global Thought Leader, in the news…

Elateral

In the article John talks about how to be a Strong Brand Today and in the Future, Marketers Must Embrace Leading Tech Solutions.

Elateral Clients Named Internationalists of the Year

Elateral

Elateral clients named as Internationalists of the Year 2015

Elateral Celebrates New Client Win – The Irvine Company

Elateral

Elateral CEO interviewed by Brand Channel

Powerful Strategies and Best Practices to win Hearts, Minds and Customers

Elateral

Elateral CEO interviewed by Brand Channel