16 November 2017
Elateral, a SaaS-based automated multi-channel marketing production platform based in Farnham, UK, has appointed Claire Devereux, formerly Director of Content Services, as Chief Marketing Officer.
Peter Blackburn, Chief Executive Officer, announced the appointment in an email to Elateral staff.
The email to staff is below:
From: Peter Blackburn
To: All Employees
Date: 16 November 2017
Subject: New Chief Markting Officer Announced – Claire Devereux
It is my pleasure to announce the appointment of Claire Devereux as Chief Marketing Officer of Elateral, effective immediately.
Claire joined the company in 2011 as a Global Account Director. Most recently Claire was leading the Template Development team as Director of Content Services, helping the team to optimize production and delivery of templates for clients. During her time at Elateral, Claire has shown that she has a knack for understanding the needs of our clients and how that can translate to the Elateral tool providing a positive ROI on their marketing budget. Her appreciation of both client needs and the Elateral software makes her a great choice to lead our marketing efforts.
In her life before working at Elateral, Claire ran her own award-winning digital advertising agency in Pittsburgh, Pennsylvania, which designed and ran advertising campaigns for large and local brands. Prior to that Claire worked in media sales in both television and radio in the United States, which has given her a broad knowledge of marketing and advertising – which she will carry forward into this new role.
As Chief Marketing Officer, Claire will be responsible for all marketing efforts at Elateral, from the website and content to social media and through to our sales and marketing collateral, and working with our marketing agencies and partners, to ensure that we remain the best at what we do.
“Elateral is such an exciting place to work as we are constantly innovating and changing, and I’m delighted to be able to work with the team on bringing our brilliant ideas to our customers. We have such an excellent group of people to work with here – from our development and product teams to our amazing clients – and I am excited about being a part of our joint future. – Claire Devereux
I am sure that you will all join me in congratulating and supporting Claire in her new role, as successful marketing will be critical to achieving our strategic objectives.
Chief Executive Officer
Elateral is a SaaS-based automated multi-channel marketing production platform, that enables market users to localize and transcreate content on-demand, saving time and money, and protects brand integrity by allowing users to selectively edit and use pre-approved images and content. Elateral’s clients include Proctor & Gamble, Coca-Cola, Hilton Worldwide, Nestle and other leading global brands.
Elateral’s powerful content management and access control tools make it easy to manage what users can see and access, enabling them to quickly pinpoint exactly what they need, and ensuring that the right content always goes to the right market.
Elateral’s Mission Statement is: To empower every organization to automate the production of integrated multi-channel marketing campaigns, quickly, accurately and cost-effectively, while safeguarding valuable brand equity.