Read Elateral’s view on current issues affecting the content production industry, along with news and updates on things happening at Elateral.
Content output drives revenue. In fact, if you are going to deliver the type of hyper-relevant, contextualized content that really drives sales, you are going to need a lot of content.
Picture the scene: when traveling abroad, you come across a locally activated advertisement relating to your brand.
Do your people understand your brand rules? Are those rules being adhered to? Mixed, confusing, or wrong messages, or even the wrong logo or font, can be costly to your brand.
92% of marketers say that their company regards content as a business asset. When something is deemed valuable to your business, you want to have more of it.
Thanks to the ubiquity of the Web coupled with the phenomenal growth of social media, it has never been easier to get your message in front of so many people.
Elateral has helped hundreds of brands to streamline the volume of work they are producing, and focus on making a few good quality content work harder.
Here’s a closer look at the risks associated with brand erosion for field marketers – and at what you can do to avoid them.
If customer recognition, trust (and of course, sales) – are all on the increase, these are usually signs that your branding efforts are heading in the right direction.
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Elateral has over 20 years experience in content localization and adaptation, specializing in the output of quality print materials via SaaS technology. Over the years we have witnessed the exponential growth of the digital marketing sector and adapted to incorporate this into our own business whilst maintaining our passion for print.
Our flagship platform, Brandgility, is a powerhouse for content customization. The platform is leading the way in the central adaptation of mixed media campaigns that incorporate print, digital and social media marketing.
Want to see what our platform can do for your business?
Complete the form below and a member of our team will be in touch to arrange a free demonstration of the platform’s capabilities.