Read Elateral’s view on current issues affecting the content production industry, along with news and updates on things happening at Elateral.
It’s a tough time for CMOs. Expectations are high, but your marketing budget is tight – and it falls on your shoulders to deliver outstanding
Growing a successful brand in a home market feels great – and whilst a fantastic achievement, once you’ve reached saturation and growth has slowed, you
Get to grip with the locals While the world is getting smaller, marketing to that world isn’t getting easier. Today’s customer is fussy – they
When Dr Frankenstein set out to create a monster, he never imagined it would go rogue. In the business world, many companies feel the same
The marketing landscape is more complex than ever before, as brands are able to communicate to consumers through an ever-growing number of channels and devices.
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Elateral has over 20 years experience in content localization and adaptation, specializing in the output of quality print materials via SaaS technology. Over the years we have witnessed the exponential growth of the digital marketing sector and adapted to incorporate this into our own business whilst maintaining our passion for print.
Our flagship platform, Brandgility, is a powerhouse for content customization. The platform is leading the way in the central adaptation of mixed media campaigns that incorporate print, digital and social media marketing.
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