Read Elateral’s view on current issues affecting the content production industry, along with news and updates on things happening at Elateral.
While the world is getting smaller, marketing to that world isn’t getting easier. Today’s customer is fussy – they want you to understand who they
When Dr Frankenstein set out to create a monster, he never imagined it would go rogue. In the business world, many companies feel the same
The marketing landscape is more complex than ever before, as brands are able to communicate to consumers through an ever-growing number of channels and devices.
When launching a brand campaign, developing strong creative is only part of your success. Good ideas generate a great return on investment if all the
Having beautiful content is a wonderful thing, and a consistent content experience is one of the key ingredients to building a successful, global brand, so
Streamlining the process Managing a global campaign roll-out across multiple territories, with thousands of different versions of adverts, POSM and digital banners is tough, and
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Elateral has over 20 years experience in content localization and adaptation, specializing in the customization and output of print quality materials via SaaS technology. Over the years we have witnessed the exponential growth of the digital marketing sector and adapted to incorporate this into our own business whilst maintaining our passion for print.
Our flagship platform, Brandgility, is a powerhouse for content customization. The platform is leading the way in the central adaptation of mixed media campaigns that incorporate print, digital and social media marketing.
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