Read Elateral’s view on current issues affecting the content production industry, along with news and updates on things happening at Elateral.
Global marketing comes with many challenges. Managing and overcoming these challenges is key to generating leads and engaging with your customers worldwide.
When you work in Digital Asset Management (DAM), your marketing assets become like your children. You want to make sure they present themselves well in every situation, associate only with the right marketing assets, keep all their credentials with them.
Introducing Elateral’s patented multi-template kit system, we call it ‘Kitting’ for short. After initial setup templates can be added to a ‘kit’ to enable quick and easy adaptation of multiple templates at once.
What can marketers possible learn from financial reporting? If you’re like me, you probably thought there was very little in common between financial reporting and marketing collateral.
At Elateral, security is always a top priority. In an era when security threats are widespread, a SaaS company cannot fail to have adequate security controls in place to deliver a trustworthy product.
Unless you’ve been living under a rock for the past two years, you’ll be aware that new EU general data protection regulations (GDPR) came into force, May 2018. But what did they mean for your marketing operations?
A common theme and frustration of leading marketers is control of the brand message in the field. Whether it’s a remote location, franchisee, sales rep, or other remote user, the tales of marketing mischief are legend.
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Elateral has over 20 years experience in content localization and adaptation, specializing in the output of quality print materials via SaaS technology. Over the years we have witnessed the exponential growth of the digital marketing sector and adapted to incorporate this into our own business whilst maintaining our passion for print.
Our flagship platform, Brandgility, is a powerhouse for content customization. The platform is leading the way in the central adaptation of mixed media campaigns that incorporate print, digital and social media marketing.
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