Rob Hanson 2018-11-28T15:14:57+00:00

“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.”

William Arthur Ward

Rob Hanson

General Manager

Rob Hanson has a track record of successfully working with customers to understand their business challenges – and recommending solutions that will help them address those issues.

Day to day responsibility

Rob will be working with our Sales & Customer Success teams to help new and existing customers identify ways to maximize the value of Elateral’s Brandgility platform. His experience across industries – especially Consumer Packaged Goods & Retail – along with his background in Sales & Marketing technology and analytics, will help benefit us, and our customers as well.

Career History

Rob spent most of his career with Information Resources (IRI), where he helped customers apply data, analytics and technology to improve their business – and their relationships – with retail partners. Rob also worked for the Path to Purchase Institute (publishers of Shopper Marketing magazine), and Kantar Retail, where he was the General Manager of their Virtual Reality practice In North America.