Hospitality + Brandgility: A Case Study
A world renowned hotel brand reduces its spend on adapting their operational materials for individual hotels and provides adaptation capabilities to its on-location teams around the globe.
With over 6,000 properties worldwide, how do you solve a problem
Dynamic TemplatingBrandgility includes a powerful dynamic templating engine. The details of properties that an employee either works at, or manages, are stored in their user profile. These details are then automatically pre-loaded on to any collateral they order. This limits the risk of user error when inputting contact or property details and reduces time-to-market.
Multi-lingual and Locally Relevant
A significant issue for large hotel chains is the need to create and re-create collateral in multiple local languages for each location. Localization can be accomplished more efficiently with Brandgility, which removes the unnecessary creation of multiple, almost identical pieces of collateral, reducing the production time and cost involved. Brandgility helps our customer produce collateral in over 30 languages with full support for multibyte character sets.
Brand Protection and Digital Assets
One of the main problems Brandgility solves is maintaining brand consistency. When branded collateral is created for a huge multinational hotel chain, there is a risk that individual marketing teams use incorrect fonts, outdated imagery, logos and messaging. This can introduce inconsistencies to the collateral being produced.
Brandgility’s brand-focused formatting rules ensure that all hotel employees consistently follow the brand’s marketing strategy and creative aesthetic. Employees are not allowed to use unapproved assets. An approval process is also available, to allow central marketing teams to review more complex pieces, that include longer customizable copy, before they are sent to production and even make edits directly if they are required.
The platform integrates with leading digital asset management systems, allowing employees to utilize branded assets, such as property photography and location logos within the collateral they order.
Save Time and ResourcesBrandgility gives organizations the ability to create both operational and marketing collateral quickly and easily, bypassing the need for employees to send multiple revisions of the same material back and forth to an agency. Hotel employees access the platform directly to adapt and order collateral in a fraction of the time it would take using conventional methods, reducing costs with a 10-times return on investment.
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