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Elateral announces Dave Sykes as Chief Technology Officer

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Chief Technology Officer

Elateral continues the expansion of the leadership team with the appointment of Dave Sykes to the role of Chief Technology Officer

Elateral, a Saas-based automated multi-channel marketing production platform, based in Farnham, UK, has announced the appointment of Dave Sykes, a founding partner and formerly Head of Engineering, as Chief Technolgy Officer.

Peter Blackburn, Chief Executive Officer, announced the appointment in an email to Elateral staff:

From: Peter Blackburn

To: All Employees

Date: 3 November 2017

Subject: New Chief Technology Officer Announced – Dave Sykes

It is my pleasure to announce the appointment of Dave Sykes as Chief Technology Officer of Elateral, effective immediately. 

As a founding member of Elateral, Dave has been an integral part of our team for many years. He has most recently held the position of Head of Engineering, a role where his responsibilities included ensuring the reliability of our platform, building relationships with our key vendors and gaining detailed knowledge of the leading open source technologies in our space.

In his role as CTO, Dave will build on his previous position and assume responsibility for the technology-based activities at Elateral, including software development, platform architecture and cloud hosting strategies. I am confident that Dave has the skills and experience for this role, and that he will continue to drive Elateral to deliver world-class software.

“It has been a pleasure to work with the team and customers at Elateral, and I will be delighted to continue this in my new role. I am looking forward to building a world-leading SaaS platform for marketing production and continuing to deliver innovation to our customers.”

– Dave Sykes

Elateral is in an exciting period of change and growth, and I believe that you will all join me in congratulating and supporting Dave in his new role, as he helps us to realise our shared goals for the future.

Peter Blackburn

Chief Executive Officer

Elateral is a SaaS-based automated multi-channel marketing production platform, that enables market users to localize and transcreate content on-demand, saving time and money, and protects brand integrity by allowing users to selectively edit and use pre-approved images and content.  Elateral’s clients include Proctor & Gamble, Coca-Cola, Hilton Worldwide, Nestle and other leading global brands.Elateral’s powerful content management and access control tools make it easy to manage what users can see and access, enabling them to quickly pinpoint exactly what they need, and ensuring that the right content always goes to the right market.

Elateral’s Mission Statement is: To empower every organization to automate the production of integrated multi-channel marketing campaigns, quickly, accurately and cost-effectively, while safeguarding valuable brand equity.

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