How an FMCG manufacturer formed closer retailer relationships and streamlined Point of Sale Material costs
In the highly competitive retail market, FMCG manufacturers need to connect with the customer through their retailer partners. To do that, they need to enable those partners to deliver a brand experience that really sells.
Driven by passionate people and a common purpose, Procter & Gamble (P&G) brings beloved brands to consumers around the world—including 50 Leadership Brands that are among the world’s most well-known household names.
P&G uses Elateral in the areas of customizable Point of Sale, Display Configuration and customized Promotional Packaging, as well as a Brand portal.
P&G is on a fast track to making this available to all its brands and markets.