Who uses it - The Elateral MSC Supply Chain

The short answer is every kind of marketing organization. The longer answer describes the different roles and organizations that fit into the picture.

Global Marketing Centres of Excellence

Global brand marketing directors use the solutions powered by Elateral MSC (Brand Hub, Marketing Hub, Design Hub and Campaign Hub) to administer their worldwide operations, new campaigns or programs and the analytics that relate to them.

Key Design Agencies

Brands ask their global design partners to develop marketing materials that give them their look and feel. These agencies then upload these materials on to Elateral MSC so that these elements can be executed and strategically customized everywhere else.

Local Marketing Teams

Marketers serving specific geographical or industrial areas use Elateral MSC to access the templates provided by their global organizations, localize them, keep executions on-brand, and then deploy them either electronically or via printers or partners.

Content Administrators

Marketing materials can be quickly translated and put into packages that align either with target audiences, special offerings or specific time or place windows. These people use Elateral MSC to keep it all together, and execute quickly.

Local Publications

End-points of marketing messages - such as a magazine that will run an advertisement - can access Elateral MSC directly to source the artwork and coordinate its placement with the brand.

Print houses

Elateral MSC gives print houses the ability to grab artwork and produce it according to established specifications, in a process that always hits your quality targets.