Content Marketing in the Channel
New modes of thought in Channel Marketing
The high-tech sales channel isn’t what it used to be. Trends like cloud computing and social media are disrupting the market. More and more new business is coming via the web .
Many in the channel aren’t equipped or prepared for these changes.
Far-sighted companies, however, are responding with simple digital marketing programs that get partners’ attention. By creating and syndicating great content for their channel partners, these suppliers are winning leads.
Join Elateral's CEO, Paul Goater, on February 29th for a ½ hour webinar to examine how content marketing works in the high-tech channel, including:
- The three new modes of thought in high-tech channel marketing
- How the leaders are generating great content, and sharing it
- How they’re measuring the impact and managing the big picture.
The Webinar:
Content Marketing in the Channel
How High-Tech Companies Can Get More Business By Pushing Less, and Sharing More
Date & Time:
Wednesday, February 29, 11:30am - 12 noon ET
Professionals Who Should Attend:
Professionals involved with channel marketing (regional and global), field marketing, marketing operations, brand management and digital marketing.
What You'll Take Away:
Webinar attendees will receive an e-book from Elateral entitled "Content Marketing in the Channel”.
If you have questions, please contact Betsy Hole, tel: 860-284-9051 or betsy.hole@elateral.com.