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Shopper marketing -- Combine data with execution

This eBook examines trends that are shifting the foundations of shopper marketing, and offers tools and ideas to apply shopper marketing in-store.

For example:

• Creating a framework for field marketing teams to customize packaging and display on-brand based on data.
• Building a path for promotions that can go right into the store, retail-ready.
• Activating a global standard of excellence around which kinds of in-store promotions work, and which don't.

Included are four key principles and seven imperatives of shopper-centric design. Nail these and you’re on your way to shopper marketing leadership. Enjoy!