Elateral Blog
Items tagged: marketing
ZMOT in the marketing organization
An interview with Jim Lecinski, Chief Evangelist of ZMOT at Google.
India Snatches Retail Pie Away From Foreign Supermarkets
Walmart, Tesco and Carrefour have been eyeing up India’s retail pie for years. Last month, it looked like they could sell direct to Indian customers – and take their slice of this $1.3 trillion pie. Last month, the pie was snatched away again.
5 questions you should ask when you automate your artwork
Elateral's Vice President World Client Services Kim Temples lays down 5 questions you should think about before you set out to automate your templates.
CMOs: We need to incorporate data into marketing
An unparalleled study into the psyches of global CMOs flags their interest into more granular customer analysis.