Elateral Blog
Items tagged: high-tech marketing
New eBook! Content Marketing in the Channel
The sales channel for high-tech companies is evolving quickly; this eBook provides a ready-to-go manual to get up to speed in online efforts through the channel.
Social Media in High-Tech Channel Marketing: What Works and What Doesn’t?
We’ve collected five key rules of thumb to guide high-tech suppliers’ use of social media in channel marketing.
Virtual Stores: the New Way to Sell to Customers
Are virtual stores the future of marketing? Discover more about the new mobile marketing phenomenon spearheaded by Tesco and P&G. It started in Seoul and Prague – and could be coming soon to a subway, airport or bus station near you.
High-Tech Channel Marketing Acceleration
Succeeding at channel marketing is do-or-die for many high-tech companies. Yet the channel marketing practice is troubled. We teamed up with Sirius Decisions to stake out a path for the future of high-tech channel marketing.