Elateral Blog

Items tagged: emerging markets

The Biggest Marketing Story Out of India?

It’s seldom that a new razor blade gets coverage from both the Wall Street Journal and the Harvard Business Review. Gillette Guard did. Find out why.

Virtual Stores: the New Way to Sell to Customers

Are virtual stores the future of marketing? Discover more about the new mobile marketing phenomenon spearheaded by Tesco and P&G. It started in Seoul and Prague – and could be coming soon to a subway, airport or bus station near you.

India Snatches Retail Pie Away From Foreign Supermarkets

Walmart, Tesco and Carrefour have been eyeing up India’s retail pie for years. Last month, it looked like they could sell direct to Indian customers – and take their slice of this $1.3 trillion pie. Last month, the pie was snatched away again.

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