Elateral Blog

Items tagged: channel partner

ZMOT in the marketing organization

An interview with Jim Lecinski, Chief Evangelist of ZMOT at Google.

Social Media in High-Tech Channel Marketing: What Works and What Doesn’t?

We’ve collected five key rules of thumb to guide high-tech suppliers’ use of social media in channel marketing.

High-Tech Channel Marketing Acceleration

Succeeding at channel marketing is do-or-die for many high-tech companies. Yet the channel marketing practice is troubled. We teamed up with Sirius Decisions to stake out a path for the future of high-tech channel marketing.

Ebooks

Items tagged: channel partner

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Webinars

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