Partner Demand Generation – Reach right through

Today’s digital marketers know that cross media multi-touch campaigns drive demand like nothing else.

But managing your partners can be just as important as managing the campaign content. Will they change the emails? What prevents duplicate email blasts? How are responses dealt with?

Some partners need to be coached on how to run a campaign (we even helped one client make the “How to Run a Campaign” document). Some will need tight management. Others won’t.

We’ve driven partner demand generation with as high as 80% adoption by partners. Results like these come from the right solution, delivery and support. Further, integration with ExactTarget means we provide unparalleled delivery and open rates.

Technology

Elateral’s Marketing Services Cloud^TM gives you and your channel partners a flexible infrastructure to house, customize and deliver email-based campaign materials quickly and easily.

Execution

We work closely with you to design and run your demand generation platform. We’ve helped big names like Motorola and Symantec succeed with this. We can help you too.

Learn more about how we help channel marketing companies like yours on our high-tech marketer pages.