Celebrate Brand Champions & Share a New Global Initiative
Elateral welcomes Drori Ikar as Director, Technical Program Management.
Elateral welcomes new Director of Technical Services
Elateral has appointed Scott Davis as VP of Innovation.
CMOs must determine how worldwide initiatives differ from those executed in local markets while technology is transforming how marketers are connecting with consumers and vice versa. A recent article, "The Next Evolutionary Leap for the CMO" in Peer Sphere: The CMO Council Journal, explains how this can be achieved.
Read why digital marketing and the role of technology is radically transforming.