Motorola Sees 73% Reduction in Production Costs

Motorola is a recognized worldwide leader in enterprise mobility solutions. With operations in more than 50 countries and an extensive channel ecosystem, Motorola continually seeks ways to support and optimize their worldwide channel partner relationships.

Challenges Motorola brought to Elateral:

• Limited ability to deploy large-scale channel marketing programs
• Growing need to align campaigns with vertical market sectors
• Existing marketing processes that were both time- and cost-intensive

How Elateral changed the picture for Motorola:

• Solution termed PartnerWizard, a web-based, globally-accessed marketing platform
• Provides multi-level campaigns and marketing benefits to all levels of partners
• Supports over 15,000 partners (previously inconceivable based on its previous, traditional channel marketing practices)

Proof of savings:

• 73% reduction in overall production costs
• Ability to drive highly targeted messages in specific market sectors
• Instant syndication of new product materials across the globe
• Stronger, more profitable relationship with all partners