Integration

Elateral MSC is a fully-featured, cloud-powered application that can meet just about any kind of brand communications challenge. If you want, we can help you to integrate it with other enterprise applications and processes. Here are some examples:

Business portals

Typically an Elateral MSC deployment is branded to be consistent with existing portals. Single-sign-on (SSO) is provided to pass users to the Elateral environment.

IdM systems

Elateral MSC can be populated by user data and profiles from an identity management application. It can work dynamically, updating and authenticating each user on each use.

Digital asset management

Elateral MSC can draw on assets stored in existing DAM or content management systems and dynamically publish them into campaigns syndicated and managed by Elateral.

Advertising management systems

If your brand already uses a management system for media planning, booking and publication directory services, our Adaptive Advertising Module can be integrated to deliver an end-to-end advertising workflow.

Partner relationship management

If you already have a PRM application, Elateral can integrate to draw on partner profiling and accreditation data, deep-linking to campaign capabilities within PRM or for MDF or Co-op redemption against campaigns executed in Elateral MSC.

Marketing resource management

If you use an MRM application to manage your campaign lifecycle, we can integrate Elateral MSC so that it becomes your syndication, distribution, and execution engine.

CRM and lead management

Direct marketing campaigns handled by Elateral MSC can be associated with lists in CRM applications and lead management systems. This enables you to develop and execute targeted campaigns and these can be user initiated, data driven or event driven.

Translation memory systems

Master text can be routed to translation memory systems for content leveraging, glossary indexing and translation to create localized text. Once approved it can be flowed back into Elateral MSC for further localization and dynamic publishing into campaigns.

Email management

Elateral are an Exact Target Embedded partner. Our Branded Email module is deeply integrated with Exact Target’s industry leading Email delivery platform to offer unprecedented control of opt outs, deliverability management, reporting and compliance.

In high volume or complex production environments Elateral can be integrated into management applications for print management or production workflow systems at print service providers.