Welcome to Elateral

Elateral is the leader in global Brand Marketing Automation, offering the only proven enterprise solution.

We streamline the delivery of complex global marketing campaigns across media, borders, and channels.

Elateral MSP, our award winning, easy to use, scalable, web-based solution allows brands to take the time and cost out of marketing processes and to produce successful, targeted demand generation campaigns.

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Monday, November 23, 2009

SAP launches Elateral built ‘Virtual Agency’ in China

Following the success of ‘Virtual Agency’ in EMEA, LATAM and North American markets, SAP launches the marketing platform in China. Read More...

Friday, October 23, 2009

Elateral Expands US Business Development Team

Mindy Sabella joins Elateral as Global Director of Business Development. Read More...

Monday, October 12, 2009

Symantec launches Elateral built ‘Campaign Creator’

Symantec announces the successful global launch of their marketing portal, ‘Campaign Creator’. Read More...

Friday, September 18, 2009

Coca Cola’s David Butler Features In Fast Company Article

The merits of the Elateral built marketing platform, ‘Design Machine’, are explained in a recent Fast Company article. Read More...

Tuesday, September 01, 2009

Elateral MSP offers new customizable reporting tool

In today’s current climate there is an ever increasing pressure for Brands to demonstrate campaign effectiveness. Elateral helps Brands simplify the process. Read More...

Monday, August 10, 2009

Elateral enhances logo management and upload processes

Elateral MSP now allows even greater flexibility with an enhanced logo management and upload process. Read More...

Monday, July 06, 2009

Symantec partners with Elateral

Symantec selects Elateral’s proven marketing services platform, Elateral MSP, to support their reseller communities globally. Read More...

Thursday, June 18, 2009

SAP announces plans to launch Elateral’s MSP in China

Following the successful deployment of the Elateral built Partner Edge Campaign Creator in EMEA, LATAM and North American Markets, SAP shares plans for China launch. Read More...

Friday, May 29, 2009

ChannelWeb: SAP Expands Channel Partner Education, Marketing Offerings

Elateral’s marketing platform, referred to as ‘virtual agency’, is fundamental in SAP’s channel marketing initiatives. Read More...

Monday, May 18, 2009

Cisco launches successful Campaign Builder in China

Cisco announces the launch of the Elateral built marketing platform in China. Read More...

Thursday, May 07, 2009

Motorola promotes PartnerWizard in LATAM market

Motorola promotes Elateral's Marketing Services Platform at a recent Partner event in Puerto Rico. Read More...

Tuesday, May 05, 2009

Elateral announces a year end revenue growth of over 40%

More than ever, today’s climate underlines the value of Marketing Automation, driving strong growth for Elateral. Read More...

Friday, May 01, 2009

BT and Elateral celebrate 10 years in partnership

BT enters 10th year with Elateral partnership for their marketing services platform. Read More...

Monday, April 27, 2009

SAP launches PartnerEdge Campaign Creator in North America and Canada

Following award winning success in EMEA and LATAM, SAP launches the Elateral designed PartnerEdge Campaign Creator in North America and Canada. Read More...

Wednesday, April 15, 2009

New Balance extends Elateral MSP program to Canadian Partners

New Balance’s successful marketing platform, MediaBuilder, is launched in Canada. Read More...

Thursday, April 02, 2009

Network Specialist, Ciena, selects Elateral to expand its Channel Partner Program

Ciena selects Elateral’s proven marketing services platform, Elateral MSP, to support their expanding Channel Partner Program, BizConnect. Read More...

Monday, March 16, 2009

Gartner: Elateral continues to be a visionary in the MRM market

Gartner’s Magic Quadrant underlines Elateral’s position in the marketplace. Read More...

Monday, February 02, 2009

Chrysler renews contract with Elateral for ‘Creative Connect’

Following the success of the global marketing platform, Creative Connect, Chrysler renews contract with Elateral. Read More...

Monday, January 26, 2009

Autodesk Inc. extends Elateral MSP program to Latin America Partners

Following the success in North America of the marketing platform built by Elateral, Autodesk extends the program to Latin America. Read More...

Monday, January 12, 2009

NetApp partners with Elateral for Global Marketing Automation initiative.

NetApp signs a 3 year agreement with Elateral to provide customizable co-branded marketing campaigns globally. Read More...

Monday, January 05, 2009

Toyota partners with Elateral

Toyota selects Elateral’s proven marketing services platform, Elateral MSP, for their end to end dealer marketing system. Read More...

Tuesday, December 23, 2008

New Balance promote ‘MediaBuilder’, built by Elateral

New Balance promote their invaluable marketing platform, MediaBuilder, at a recent partner event. Read More...

Thursday, November 20, 2008

Elateral announces appointment of John Elkins as Chairman

John Elkins, recognised ambassador for global brand marketing, joins Elateral as Chairman. Read More...

Monday, October 13, 2008

Coca-Cola: Building a Better Design Machine?

In BusinessWeek, David Butler, VP of Design at Coca-Cola explains how their Elateral solution has reduced fees to agencies for localization of their point-of-sale marketing pieces by 30%, recovering their investment well within the first year. Read More...

Monday, October 06, 2008

Elateral Expands US Sales Team

R. Shane Kennedy joins Elateral as Director of Business Development to help continue the company's successful North American expansion. Read More...

Wednesday, October 01, 2008

Elateral Launches Arabic Capability For Elateral MSP With Chrysler International

Chrysler’s Creative Connect, powered by Elateral, is now available with full Arabic customization capabilities. Read More...

Tuesday, September 16, 2008

Cisco enters ninth year with Elateral

Elateral’s long term relationship with Cisco continues with yet another successful year for the Campaign Builder project.. Read More...

Thursday, August 28, 2008

Elateral MSP now available in Greek and Hebrew

In Elateral’s mission to support brands globally, the Marketing Services Platform, Elateral MSP, is now available in Greek and Hebrew user interface languages. Read More...

Tuesday, August 19, 2008

Elateral launches web banner module

Elateral adds a Web Banner Module to its comprehensive list of deliverables in its Marketing Services Platform, Elateral MSP. Read More...

Tuesday, July 15, 2008

Autodesk Inc. selects Elateral

Autodesk selects Elateral MSP to provide customizable marketing communications to their North American VAR and PSP channel partners. Read More...

Thursday, June 05, 2008

Linksys signs up for Elateral

Linksys, selects Elateral for partner co-marketing portal. Read More...

Monday, May 19, 2008

Elateral Appoints Marketing Manager

In response to Elateral’s ever expanding global client portfolio, Val Benyon joins Elateral’s HQ team as Marketing Manager. Read More...

Thursday, May 01, 2008

WW VP Client Services Appointed

Alison Cantle steps up to WW role. Read More...

Thursday, May 01, 2008

Elateral Strengthens US Team

Elateral announces significant expansion of West Coast US presence to serve the continuing demand for Elateral’s world-class brand management solutions. Read More… Read More...

Monday, January 14, 2008

ELATERAL IS 10 YEARS OLD

Elateral marks its 10th Anniversary by doubling its investment in product development and capitalizing on a decade of innovation. Read More...

Wednesday, January 02, 2008

New Balance Inc. adopts Elateral

New Balance signs 3-year agreement with Elateral to provide customizable, print on demand marketing communications. Read More...

Thursday, December 06, 2007

Time Warner Cable announces Brand Asset Manager, powered by Elateral

Local marketers can now execute campaigns in a matter of minutes after Time Warner Cable signs 3-year agreement with Elateral. Read More...

Wednesday, November 14, 2007

Georgia-Pacific bridges Sales and Marketing with Elateral MSP

Georgia-Pacific's Sales and Marketing departments to have on line central library for customizable collateral after a 2-year agreement is signed with Elateral. Read More...

Monday, October 15, 2007

SAP Extends European Roll-Out

SAP Europe extends their Elateral MSP powered European Partner Marketing Services Bureau. Read More...

Monday, October 01, 2007

Elateral Expands European Client Services Team

Nick Dodd joins Elateral's European Client Services Team. Read More...

Friday, August 17, 2007

Enhanced support for corporate email marketing

Integration into Corporate email marketing initiatives. Read More...

Monday, August 13, 2007

SAP Latin America adopts Elateral

SAP extends Elateral MSP to fast growing region. Read More...

Tuesday, July 17, 2007

Elateral unveils new Korean interface

Elateral MSP, now available in Korean. Read More...

Monday, July 02, 2007

Elateral strengthens US Team

Highly experienced Technical Project managers join Elateral in Portland and Atlanta. Read More...

Friday, June 29, 2007

OKI Systems renews its relationship with Elateral

OKI Systems renews its relationship with Elateral until 2008. Read More...

Tuesday, June 26, 2007

Elateral debuts new Chinese interface

Elateral MSP, now available in Chinese. Read More...

Tuesday, June 12, 2007

Elateral expands UK Client Service Team

Crispin Brake joins the expanded UK Client services team at Elateral. Read More...

Monday, June 04, 2007

SAP starts Elateral roll out in Europe

Global roll-out to start in European markets. Read More...

Tuesday, May 22, 2007

New Russian Interface Launched

Cisco Systems the first of Elateral’s clients to take advantage of the new Russian interface. Read More...

Tuesday, April 03, 2007

Cisco extends Campaign Builder to emerging markets

Cisco extends availability of the Elateral run Campaign Builder Channel Marketing tool to all its emerging markets. Read More...

Thursday, March 15, 2007

Cisco renews Contract with Elateral

Cisco Systems renews its contract with Elateral for the sixth consecutive year. Read More...

Thursday, March 01, 2007

BT's Service Provider Group sign Elateral

Elateral adds the BT Service Provider Group (SPG) further expanding adoption across BT. Read More...

Thursday, March 01, 2007

Chartered Institute of Marketing selects Elateral

The UK's leading marketing body, the Chartered Institute of Marketing, has chosen Elateral MSP as their platform for distributing and customizing their marketing materials. Read More...

Monday, February 05, 2007

Elateral switches hosting to Rackspace

Elateral switches hosting of its MSP service to Rackspace. Read More...

Wednesday, November 08, 2006

Iron Mountain Signs Elateral

Iron Mountain signs a 4-year, multi-phased agreement for Elateral MSP services. Read More...

Thursday, October 19, 2006

Elateral announces Version 6.2.5: Improved Reporting Functions

Elateral announces an upgrade of their MSP Platform. Read More...

Thursday, August 17, 2006

Elateral announces Version 6.2.4 : New Landing Page module

Elateral adds the Landing Page Module to its range of campaign execution modules. Read More...

Friday, July 28, 2006

Elateral announces Version 6.2.3. Improved multilevel Authorization Process.

Elateral announces the first of a planned series of product upgrades to its MSP marketing software platform. Read More...

Tuesday, June 20, 2006

Survey Shows Demand for Channel Marketing Tools Growing

High-Tech Channel Marketing Survey shows demand for tools growing. Read More...

Wednesday, May 31, 2006

Elateral strengthens US Professional Services Team

To support Elateral’s growing US customer base, Julie Caprino joins the US Professional Services team. Read More...

Thursday, May 18, 2006

Elateral Recognised in PODi Best Practice Report

Elateral’s work for DamilerChrysler recognized by PODi, the Digital Printing Initiative, in their 6th annual Best Practices in Digital Print report. Read More...

Friday, May 05, 2006

Elateral extends contracts with key High Tech Customers

Cisco, BT, OKI and Symbol extend their agreements with Elateral. Read More...

Wednesday, April 19, 2006

Portman Travel renews with Elateral for third year

Portman Travel, renews its contract with Elateral for the third year running. Read More...

Friday, March 31, 2006

Gartner’s Magic Quadrant underlines Elateral’s position in the marketplace.

Elateral continues to feature as a visionary company in Gartner’s Magic Quadrant published this month. Read More...

Friday, March 24, 2006

UK First - Elateral Announces 3D e-brochures

Elateral Ltd announces product enhancements that will revolutionise the way companies take their products to market. Read More...

Thursday, March 16, 2006

The power of Elateral helps HP do business

HP adopts Elateral technology as the infrastructure for their new ‘Collateral on Demand’ site. Read More...

Wednesday, February 22, 2006

Elateral announces MSP Version 6.0

Elateral announces the launch of Version 6.0 of their Elateral MSP product. Read More...

Wednesday, January 11, 2006

Elateral extends it Adobe platform with Illustrator plug in

Elateral launches a new plug in for Illustrator to strengthen its UK lead in Marketing Resource Management (MRM) software. Read More...

Monday, December 19, 2005

Chrysler signs Elateral to support their international marketing

Chrysler International signs Elateral as supplier of choice for their international marketing platform. Read More...

Monday, October 17, 2005

Ex Ogilvy Senior Partner joins Elateral Team

Mark Schlief announces his acceptance of the role of VP US Sales for the fast-growing MRM company Elateral. Read More...

Monday, October 03, 2005

DaimlerChrysler UK signs Elateral for fifth consecutive year

DaimlerChrysler UK Limited Aftersales renews their contract with Elateral for a fifth term. Read More...

Tuesday, September 06, 2005

Elateral pioneers Wireframe Technology

Marketing automation innovators Elateral reveals their new wireframe technology. Read More...

Wednesday, August 31, 2005

Elateral increases language capabilities to include Chinese

Elateral adds Chinese to the list of languages supported by their marketing automation software. Read More...

Thursday, August 25, 2005

Elateral announces Elateral MSP Version 5.6

Elateral today upgrades their popular MSP software to Version 5.6. Read More...

Friday, June 10, 2005

Elateral adds resource in the US

Jennifer Farrel joins the Elateral US team. Read More...

Friday, May 13, 2005

Symbol Technologies signs Global Licence Agreement with Elateral Ltd

Symbol and Elateral Ltd today announced an agreement enabling Symbol partners to benefit from Elateral’s powerful marketing platform. Read More...

Thursday, May 12, 2005

Volvo purchases Elateral Branded Email module

Volvo - a customer of Elateral for over four years - adds the Branded Email module to its existing marketing tool. Read More...

Friday, April 15, 2005

Elateral launches One-to-One, End-to-End print technology

Elateral today launched their revolutionary enterprise one-to-one print technology. Read More...

Friday, April 01, 2005

Elateral signs global Cisco deal

Cisco Systems signs global deal with Elateral. Read More...

Tuesday, March 01, 2005

Elateral announces biggest trading quarter ever

Elateral, the leading UK based marketing automation software provider announces highest quarterly sales figures in 9 years of trading. Read More...

Tuesday, February 01, 2005

Elateral reveals AdBuilder for automated ad production and delivery

Elateral reveals the latest version of their AdBuilder technology. Read More...

Wednesday, January 05, 2005

Elateral Launches InDesign Plug-in

Revolutionary InDesign Plug-in launched by Elateral to strengthen its UK lead in Marketing Resource Management (MRM) software. Read More...

Tuesday, January 04, 2005

Elateral sign Cisco for Fifth Year

Cisco Systems reaffirms their commitment to Elateral by continuing their Elateral MSP agreement. Read More...

Monday, October 18, 2004

Elateral and DaimlerChrysler Finalists in Content Management Awards

Elateral Ltd and their client DaimlerChrysler Overseas Service finalists in the Content Management Project Awards 2004. Read More...

Tuesday, October 12, 2004

Elateral Joins HP Alliance Program

Elateral Ltd joins HP’s alliance program for its Real-time Targeted Marketing initiative for enterprises. Read More...

Friday, October 01, 2004

Upturn in sales attributed to Elateral

DaimlerChrysler Overseas Service (DCOS), turns to software house Elateral. Read More...

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