Welcome to Elateral
Proliferation of media, demands of stakeholders, and pace of change, all combine to make the critical business of creating and maintaining consistent brand communications more demanding than ever.
Elateral's technology integrates and customizes marketing communications, embracing market insight and delivering brand consistency over time, channels, and borders.
Brands like Coca-Cola, Mercedes-Benz, Cisco, and SAP depend on Elateral to untangle their processes, save time and money, better serve and empower marketers, and preserve brand DNA.
Elateral - Solving marketing challenges
29 May 2009
ChannelWeb: SAP Expands Channel Partner Education, Marketing Offerings
Elateral’s marketing platform, referred to as ‘virtual agency’, is fundamental in SAP’s channel marketing initiatives.
18 May 2009
Cisco launches successful Campaign Builder in China
Cisco announces the launch of the Elateral built marketing platform in China.
07 May 2009
Motorola promotes PartnerWizard in LATAM market
Motorola promotes Elateral's Marketing Services Platform at a recent Partner event in Puerto Rico.
05 May 2009
Elateral announces a year end revenue growth of over 40%
More than ever, today’s climate underlines the value of Marketing Automation, driving strong growth for Elateral.
01 May 2009
BT and Elateral celebrate 10 years in partnership
BT enters 10th year with Elateral partnership for their marketing services platform.
27 April 2009
SAP launches PartnerEdge Campaign Creator in North America and Canada
Following award winning success in EMEA and LATAM, SAP launches the Elateral designed PartnerEdge Campaign Creator in North America and Canada.
15 April 2009
New Balance extends Elateral MSP program to Canadian Partners
New Balance’s successful marketing platform, MediaBuilder, is launched in Canada.
02 April 2009
Network Specialist, Ciena, selects Elateral to expand its Channel Partner Program
Ciena selects Elateral’s proven marketing services platform, Elateral MSP, to support their expanding Channel Partner Program, BizConnect.
16 March 2009
Gartner: Elateral continues to be a visionary in the MRM market
Gartner’s Magic Quadrant underlines Elateral’s position in the marketplace.
02 February 2009
Chrysler renews contract with Elateral for ‘Creative Connect’
Following the success of the global marketing platform, Creative Connect, Chrysler renews contract with Elateral.
26 January 2009
Autodesk Inc. extends Elateral MSP program to Latin America Partners
Following the success in North America of the marketing platform built by Elateral, Autodesk extends the program to Latin America.
12 January 2009
NetApp partners with Elateral for Global Marketing Automation initiative.
NetApp signs a 3 year agreement with Elateral to provide customizable co-branded marketing campaigns globally.
05 January 2009
Toyota partners with Elateral
Toyota selects Elateral’s proven marketing services platform, Elateral MSP, for their end to end dealer marketing system.
23 December 2008
New Balance promote ‘MediaBuilder’, built by Elateral
New Balance promote their invaluable marketing platform, MediaBuilder, at a recent partner event.
20 November 2008
Elateral announces appointment of John Elkins as Chairman
John Elkins, recognised ambassador for global brand marketing, joins Elateral as Chairman.
13 October 2008
Coca-Cola: Building a Better Design Machine?
In BusinessWeek, David Butler, VP of Design at Coca-Cola explains how their Elateral solution has reduced fees to agencies for localization of their point-of-sale marketing pieces by 30%, recovering their investment well within the first year.
06 October 2008
Elateral Expands US Sales Team
R. Shane Kennedy joins Elateral as Director of Business Development to help continue the company's successful North American expansion.
01 October 2008
Elateral Launches Arabic Capability For Elateral MSP With Chrysler International
Chrysler’s Creative Connect, powered by Elateral, is now available with full Arabic customization capabilities.
16 September 2008
Cisco enters ninth year with Elateral
Elateral’s long term relationship with Cisco continues with yet another successful year for the Campaign Builder project..
28 August 2008
Elateral MSP now available in Greek and Hebrew
In Elateral’s mission to support brands globally, the Marketing Services Platform, Elateral MSP, is now available in Greek and Hebrew user interface languages.
19 August 2008
Elateral launches web banner module
Elateral adds a Web Banner Module to its comprehensive list of deliverables in its Marketing Services Platform, Elateral MSP.
15 July 2008
Autodesk Inc. selects Elateral
Autodesk selects Elateral MSP to provide customizable marketing communications to their North American VAR and PSP channel partners.
05 June 2008
Linksys signs up for Elateral
Linksys, selects Elateral for partner co-marketing portal.
19 May 2008
Elateral Appoints Marketing Manager
In response to Elateral’s ever expanding global client portfolio, Val Benyon joins Elateral’s HQ team as Marketing Manager.
01 May 2008
WW VP Client Services Appointed
Alison Cantle steps up to WW role.
01 May 2008
Elateral Strengthens US Team
Elateral announces significant expansion of West Coast US presence to serve the continuing demand for Elateral’s world-class brand management solutions. Read More…
14 January 2008
ELATERAL IS 10 YEARS OLD
Elateral marks its 10th Anniversary by doubling its investment in product development and capitalizing on a decade of innovation.
02 January 2008
New Balance Inc. adopts Elateral
New Balance signs 3-year agreement with Elateral to provide customizable, print on demand marketing communications.
06 December 2007
Time Warner Cable announces Brand Asset Manager, powered by Elateral
Local marketers can now execute campaigns in a matter of minutes after Time Warner Cable signs 3-year agreement with Elateral.
14 November 2007
Georgia-Pacific bridges Sales and Marketing with Elateral MSP
Georgia-Pacific's Sales and Marketing departments to have on line central library for customizable collateral after a 2-year agreement is signed with Elateral.
15 October 2007
SAP Extends European Roll-Out
SAP Europe extends their Elateral MSP powered European Partner Marketing Services Bureau.
01 October 2007
Elateral Expands European Client Services Team
Nick Dodd joins Elateral's European Client Services Team.
17 August 2007
Enhanced support for corporate email marketing
Integration into Corporate email marketing initiatives.
13 August 2007
SAP Latin America adopts Elateral
SAP extends Elateral MSP to fast growing region.
17 July 2007
Elateral unveils new Korean interface
Elateral MSP, now available in Korean.
02 July 2007
Elateral strengthens US Team
Highly experienced Technical Project managers join Elateral in Portland and Atlanta.
29 June 2007
OKI Systems renews its relationship with Elateral
OKI Systems renews its relationship with Elateral until 2008.
26 June 2007
Elateral debuts new Chinese interface
Elateral MSP, now available in Chinese.
12 June 2007
Elateral expands UK Client Service Team
Crispin Brake joins the expanded UK Client services team at Elateral.
04 June 2007
SAP starts Elateral roll out in Europe
Global roll-out to start in European markets.
22 May 2007
New Russian Interface Launched
Cisco Systems the first of Elateral’s clients to take advantage of the new Russian interface.
03 April 2007
Cisco extends Campaign Builder to emerging markets
Cisco extends availability of the Elateral run Campaign Builder Channel Marketing tool to all its emerging markets.
15 March 2007
Cisco renews Contract with Elateral
Cisco Systems renews its contract with Elateral for the sixth consecutive year.
01 March 2007
BT's Service Provider Group sign Elateral
Elateral adds the BT Service Provider Group (SPG) further expanding adoption across BT.
01 March 2007
Chartered Institute of Marketing selects Elateral
The UK's leading marketing body, the Chartered Institute of Marketing, has chosen Elateral MSP as their platform for distributing and customizing their marketing materials.
05 February 2007
Elateral switches hosting to Rackspace
Elateral switches hosting of its MSP service to Rackspace.
08 November 2006
Iron Mountain Signs Elateral
Iron Mountain signs a 4-year, multi-phased agreement for Elateral MSP services.
19 October 2006
Elateral announces Version 6.2.5: Improved Reporting Functions
Elateral announces an upgrade of their MSP Platform.
17 August 2006
Elateral announces Version 6.2.4 : New Landing Page module
Elateral adds the Landing Page Module to its range of campaign execution modules.
28 July 2006
Elateral announces Version 6.2.3. Improved multilevel Authorization Process.
Elateral announces the first of a planned series of product upgrades to its MSP marketing software platform.
20 June 2006
Survey Shows Demand for Channel Marketing Tools Growing
High-Tech Channel Marketing Survey shows demand for tools growing.
31 May 2006
Elateral strengthens US Professional Services Team
To support Elateral’s growing US customer base, Julie Caprino joins the US Professional Services team.
18 May 2006
Elateral Recognised in PODi Best Practice Report
Elateral’s work for DamilerChrysler recognized by PODi, the Digital Printing Initiative, in their 6th annual Best Practices in Digital Print report.
05 May 2006
Elateral extends contracts with key High Tech Customers
Cisco, BT, OKI and Symbol extend their agreements with Elateral.
19 April 2006
Portman Travel renews with Elateral for third year
Portman Travel, renews its contract with Elateral for the third year running.
31 March 2006
Gartner’s Magic Quadrant underlines Elateral’s position in the marketplace.
Elateral continues to feature as a visionary company in Gartner’s Magic Quadrant published this month.
24 March 2006
UK First - Elateral Announces 3D e-brochures
Elateral Ltd announces product enhancements that will revolutionise the way companies take their products to market.
16 March 2006
The power of Elateral helps HP do business
HP adopts Elateral technology as the infrastructure for their new ‘Collateral on Demand’ site.
22 February 2006
Elateral announces MSP Version 6.0
Elateral announces the launch of Version 6.0 of their Elateral MSP product.
11 January 2006
Elateral extends it Adobe platform with Illustrator plug in
Elateral launches a new plug in for Illustrator to strengthen its UK lead in Marketing Resource Management (MRM) software.
19 December 2005
Chrysler signs Elateral to support their international marketing
Chrysler International signs Elateral as supplier of choice for their international marketing platform.
17 October 2005
Ex Ogilvy Senior Partner joins Elateral Team
Mark Schlief announces his acceptance of the role of VP US Sales for the fast-growing MRM company Elateral.
03 October 2005
DaimlerChrysler UK signs Elateral for fifth consecutive year
DaimlerChrysler UK Limited Aftersales renews their contract with Elateral for a fifth term.
06 September 2005
Elateral pioneers Wireframe Technology
Marketing automation innovators Elateral reveals their new wireframe technology.
31 August 2005
Elateral increases language capabilities to include Chinese
Elateral adds Chinese to the list of languages supported by their marketing automation software.
25 August 2005
Elateral announces Elateral MSP Version 5.6
Elateral today upgrades their popular MSP software to Version 5.6.
10 June 2005
Elateral adds resource in the US
Jennifer Farrel joins the Elateral US team.
13 May 2005
Symbol Technologies signs Global Licence Agreement with Elateral Ltd
Symbol and Elateral Ltd today announced an agreement enabling Symbol partners to benefit from Elateral’s powerful marketing platform.
12 May 2005
Volvo purchases Elateral Branded Email module
Volvo - a customer of Elateral for over four years - adds the Branded Email module to its existing marketing tool.
15 April 2005
Elateral launches One-to-One, End-to-End print technology
Elateral today launched their revolutionary enterprise one-to-one print technology.
01 April 2005
Elateral signs global Cisco deal
Cisco Systems signs global deal with Elateral.
01 March 2005
Elateral announces biggest trading quarter ever
Elateral, the leading UK based marketing automation software provider announces highest quarterly sales figures in 9 years of trading.
01 February 2005
Elateral reveals AdBuilder for automated ad production and delivery
Elateral reveals the latest version of their AdBuilder technology.
05 January 2005
Elateral Launches InDesign Plug-in
Revolutionary InDesign Plug-in launched by Elateral to strengthen its UK lead in Marketing Resource Management (MRM) software.
04 January 2005
Elateral sign Cisco for Fifth Year
Cisco Systems reaffirms their commitment to Elateral by continuing their Elateral MSP agreement.
18 October 2004
Elateral and DaimlerChrysler Finalists in Content Management Awards
Elateral Ltd and their client DaimlerChrysler Overseas Service finalists in the Content Management Project Awards 2004.
12 October 2004
Elateral Joins HP Alliance Program
Elateral Ltd joins HP’s alliance program for its Real-time Targeted Marketing initiative for enterprises.
01 October 2004
Upturn in sales attributed to Elateral
DaimlerChrysler Overseas Service (DCOS), turns to software house Elateral.
Clients
