Following the success of ‘Virtual Agency’ in EMEA, LATAM and North American markets, SAP launches the marketing platform to its Partners in China.
Elateral worked closely with the SAP team to roll out the platform to their Partners and developed a training course in Chinese to facilitate a smooth launch.
The SAP Virtual Agency has been rolled out in 21 countries in Europe and the Middle East, 14 in Latin America and 18 in Asia Pacific as well as the US and Canada. The platform handles content in over 20 languages including regional variations of Spanish and Portuguese.
Partners can produce campaigns in a matter of minutes compared with up to three months before SAP Virtual Agency was rolled out. Production costs can also be expected to be reduced by around 70% in the process. SAP now has a strong value proposition for its partners based around ease of use, low cost and speed to market.
This latest roll-out underlines Elateral’s position as the global leader in Brand Marketing Automation.
