Mindy Sabella joins Elateral as Global Director of Business Development to further develop client relationships in the Retail and Consumer Products industry segments.

Mindy brings over 20 years experience in marketing strategy and marketing communications specializing in brand strategy, design and development. Mindy has held senior management posts in the US and globally for the likes of Siegel+Gale, Addison and Lippincott. Prior to her turn on the agency side, she was Marketing Director for Ernst+Young’s Technology, Communications and Entertainment industry practice areas.

‘With Mindy’s expertise in the world of brand strategy and marketing communications, she is a perfect fit for Elateral and its future growth.’ comments Paul Goater, CEO of Elateral. ‘We are seeing increased demand for our Marketing Automation solutions. With her experience Mindy is well equipped to help prospective clients articulate their requirements and engage successfully with Elateral.’