As companies face the toughest challenges they have seen to date, Elateral announced a staggering 44% growth in revenue for the last fiscal year.
‘Marketers around the world are facing unprecedented challenges’ says Paul Goater, CEO of Elateral. ‘The need to take time and cost out of marketing processes coupled with the necessity to have a scalable demand generation strategy means that marketing automation is an area Brands are focussing on at this time. This has been another exceptional year for Elateral and an exciting time for the Marketing Automation category.’
New Clients
Elateral has had some exciting new client wins including Ciena, Linksys, NetApp, SAP USA and Toyota.Client Expansion
Existing clients have reaped further value from their Marketing Services Platform, Elateral MSP, deployments in this difficult economic climate. As budgets are under scrutiny and advertising budgets are cut, Brands rely on speed to market, automated processes, cost savings and strengthened partner relationships. Many of Elateral’s existing clients have extended Elateral’s MSP’s deployment around the globe, enabling them to react to opportunities wherever they surface.Investment
Elateral has always reinvested heavily in the business and has done so in this year like no other. The development teams have grown significantly in size as Elateral deploys new features and capabilities.A record number of languages are now supported with users coming from over 80 countries.
Elateral has also launched a Smart Client version of Elateral MSP allowing mobile sales and marketing teams to have instant access to customizable marketing materials wherever they are.
Also as an expanding business with massive increases in the campaigns handled, Elateral continues to invest in the infrastructure to give world beating performance and robustness. As recent new customer Toyota noted the build times for their Ad Builder for used car ad’s went from over 40 minutes to under ten given Elateral MSP’s ease-of- use and lightning performance compared to their previous supplier.
