Leading analysts Gartner today published their Magic Quadrant for the MRM market and Elateral remain a visionary company.
With a strong emphasis on cost cutting and efficiency, Gartner expects continued solid investment in MRM in 2009, as marketing budgets come under increased scrutiny and face an increased threat of cost cutting.
Elateral is widely known for its strong marketing fulfilment capabilities, its ability to manage the Brand globally, while providing capabilities and rules for localization.
Elateral’s CEO, Paul Goater, comments: “These are challenging times, however we expect this to be a busy year ahead for Elateral, as new and existing clients look to protect their Brand, maximize ROI, save on production time and costs and strengthen relations with their routes to market.”
