NetApp, world leader in enterprise data storage solutions, partners with Elateral for their Global Marketing Automation initiative. Elateral’s unsurpassed global marketing automation platform will allow NetApp to quickly and cost effectively distribute customizable co-branded collateral to and through their rapidly expanding global channel partner network in North America, EMEA and APAC.

The marketing platform empowers the partner with the tools to take advantage of NetApp’s marketing investment to create co-branded, targeted messaging for the local market, while providing NetApp with a solution to enhance brand value in an ever challenging global market.