Chrysler continues to introduce the successful marketing platform, Creative Connect, into new markets to support local dealers. The platform, designed to facilitate the quick and cost efficient delivery of marketing collateral, has enjoyed much success in Peru where orders on accessories have increased substantially since its introduction. Through the ‘Creative Connect’ system, Chrysler encourages markets to share diverse marketing campaign materials and best practices, allowing smaller markets to learn from the more developed markets.
Feb
02
2009
