Today Elateral announced the appointment of John Elkins as Chairman. John has been at the leading edge of thinking in marketing, branding and corporate reputation for the past 25 years. For the past 5 years he was Executive Vice President of Global Brand, Marketing & Communications at Visa International where he launched their first major repositioning in 30 years, initiated a worldwide corporate reputation program and managed global sponsorships with organizations such as FIFA, the International Olympic Committee and the Rugby World Cup.
John is also a successful entrepreneur; he was the Founder, Chairman and CEO of FutureBrand where he built, acquired and managed 23 offices globally with over 1000 employees. Other senior positions have included CEO of the globally recognised firm The Naisbitt Group.
‘John joins Elateral at a very important time for the business’ explains Paul Goater, CEO, Elateral. ‘ With ever increasing pressures on marketing budgets and effectiveness, the requirements for a proven global marketing automation solution also increase. John, with his many years of experience in brand marketing, will contribute enormously to Elateral’s continued growth and reputation as a leader in this field’.
