Items tagged: channel partner
ZMOT in the marketing organization
An interview with Jim Lecinski, Chief Evangelist of ZMOT at Google.
Social Media in High-Tech Channel Marketing: What Works and What Doesn’t?
We’ve collected five key rules of thumb to guide high-tech suppliers’ use of social media in channel marketing.
High-Tech Channel Marketing Acceleration
Succeeding at channel marketing is do-or-die for many high-tech companies. Yet the channel marketing practice is troubled. We teamed up with Sirius Decisions to stake out a path for the future of high-tech channel marketing.