Items tagged: High-Tech Channel Marketing

Social Media in High-Tech Channel Marketing: What Works and What Doesn’t?

Posted by Paul Goater | Comments: 0

We’ve collected five key rules of thumb to guide high-tech suppliers’ use of social media in channel marketing.

High-Tech Channel Marketing Acceleration

Posted by Paul Goater | Comments: 0

Succeeding at channel marketing is do-or-die for many high-tech companies. Yet the channel marketing practice is troubled. We teamed up with Sirius Decisions to stake out a path for the future of high-tech channel marketing.