Items tagged: Channel Marketing

Content Marketing in the Channel: How high-tech companies can get more business by pushing less, and sharing more.

New eBook! Content Marketing in the Channel

Posted by Paul Goater | Comments: 0

The sales channel for high-tech companies is evolving quickly; this eBook provides a ready-to-go manual to get up to speed in online efforts through the channel.

Social Media in High-Tech Channel Marketing: What Works and What Doesn’t?

Posted by Paul Goater | Comments: 0

We’ve collected five key rules of thumb to guide high-tech suppliers’ use of social media in channel marketing.

Virtual Stores: the New Way to Sell to Customers

Posted by Peter Blackburn | Comments: 0

Are virtual stores the future of marketing? Discover more about the new mobile marketing phenomenon spearheaded by Tesco and P&G. It started in Seoul and Prague – and could be coming soon to a subway, airport or bus station near you.