Brands in Brazil: A net exporter of branding and creativity?
In the consumer goods arena, Brazil is spawning new brands and ideas that conquer, and refreshing foreign brands.
Extreme shopper personalization: the end of the changing room?
The ng Connect Program is pioneering the use of digital tools to provide highly personalized shopping experiences. It has seen Alcatel-Lucent and partners take the changing room out of clothes shopping.
Zeroing in on the social shopper: the race to close the redemption loop
Shrinking the redemption loop is a key goal for any brand offering social shopping deals online. Two recent initiatives from American Express bring us one step closer.
5 easy steps to managing asset automation within Tri-Party Relationships
'Delivering collateral needn't be difficult everytime', says Elateral's Kim Temples
New eBook! Content Marketing in the Channel
The sales channel for high-tech companies is evolving quickly; this eBook provides a ready-to-go manual to get up to speed in online efforts through the channel.
5 points to consider when moving to metadata driven content structures
Who, how, where, will, when? Kim Temples gives you 5 points to consider when you assign user orientated meta-data structures to your assets.