5 points to consider when moving to metadata driven content structures
Who, how, where, will, when? Kim Temples gives you 5 points to consider when you assign user orientated meta-data structures to your assets.
The Biggest Marketing Story Out of India?
It’s seldom that a new razor blade gets coverage from both the Wall Street Journal and the Harvard Business Review. Gillette Guard did. Find out why.
ZMOT in the marketing organization
An interview with Jim Lecinski, Chief Evangelist of ZMOT at Google.
Social Media in High-Tech Channel Marketing: What Works and What Doesn’t?
We’ve collected five key rules of thumb to guide high-tech suppliers’ use of social media in channel marketing.
Why dynamic rules for ad templates lead to more user love
“Give the marketer working on an advertisement the ability to adjust parameters and choose the workflow, and you’ll get a happier colleague, better results and a smarter process,’ says Kim Temples.
Virtual Stores: the New Way to Sell to Customers
Are virtual stores the future of marketing? Discover more about the new mobile marketing phenomenon spearheaded by Tesco and P&G. It started in Seoul and Prague – and could be coming soon to a subway, airport or bus station near you.