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Consumer behavior is changing rapidly and in unforeseen ways. This eBook shares how these changes impact big consumer brands, and how brands can respond intelligently and coherently.
- Consumers in emerging markets expect big consumer brands to talk to their unique needs and concerns.
- Consumers are more than ever willing to interact with brands in-store. But how do brands facilitate that?
- Consumer behavior changes rapidly. How can brands enable their regional marketing teams to respond quickly?
This eBook talks about shopper-centric design – a concept that hardwires changing consumer behavior into the consumer marketing team’s approach.
Download the eBook today. Get a head start on your competitors. And get under the skin of today's consumers.