Cisco Reduces Campaign Cycle Time By 70%

Cisco, the world's leader in networking and communications equipment, has partnered with Elateral since 1999 to streamline and automate the process by which both their marketers and channel partners localize marketing campaigns for the UK, US, China, Latin America, and Europe.

Challenges Cisco brought to Elateral:

• Needed to allow partners to execute campaigns in their own markets
• Ongoing need to manage essential brand materials across thousands of global marketing initiatives
• Slow to reach market with new materials

How Elateral changed the picture for Cisco:

• Live in 82 countries
• Now offer hundreds of campaigns for every possible opportunity
• Supports marketing needs of over 45,000 partners
• Localizes application in 12 language interfaces & 35 content languages

Proof of savings:

• 70% reduction in campaign cycle time
• 300% increase in number of global marketing initiatives
• 30,000 man hours eliminated from marketing process