Chrysler Sees 100% Increase in Revenue

Chrysler leans heavily on its after sales team to generate parts and accessory revenue from around the globe. With operations in over 200 countries and a brief selling window on new car launches, Chrysler needs to provide its global dealers with effective marketing packages in a hurry.

Challenges Chrysler brought to Elateral:

• High cost of producing regional marketing materials
• A constantly changing inventory of parts and accessories
• A short window of opportunity to sell
• No easy way to regionalize and translate into local languages

How Elateral changed the picture for Chrysler:

• Online solution now available in 126 countries
• Real-time global updates for parts and accessory changes
• New car launches don't require local production expenses

"The Elateral MSP solution not only increased the standards and amount of existing activity, it has also been a unique marketing tool for many of our countries."

- Project Manager, After Sales Team

Proof of savings:

• 100% increase in parts & accessory revenues
• Reduced localization process from 12 weeks to only 15 minutes
• Immediate availability of collateral to ensure timely sales