Speed, Cost, Quality: Pick any three
Global marketing managers feel constant pressure to do more with less. Producing messages for more and more granular audiences. Using fewer people. Faster. With lower capital spend.
Elateral gives you a number of simple solutions to support a broadly distributed marketing machine, with greater customization, and reduced costs. So you can extend your brand, while you protect it.
Major brands like Cisco, Lenovo, Cox Communications and Starwood Hotels use the Elateral’s BrandHubTM to manage marketing collateral.
What does that mean? It means you put best-in-class marketing materials in one secure place online, with smart templates that allow teams worldwide to customize and localize for their specific audiences.
Our users have sped up campaigns from months and years to days and weeks. Costs drop, as fewer people are needed to create and customize materials. And quality improves, because you manage how the marketing materials can be customized; that means the end result is pre-approved.
And because it’s all driven by the Elateral Marketing Services Cloud™ you can access it anywhere from just about any device. It’s rapidly and efficiently scalable. Also, everyone works from a common platform, where only the right user gets access to the right stuff.
We’ve developed a number of solutions that can be taken off the shelf, or combined into what we call BrandHubTM:
Localize and customize your ads
Whether digital or print, your advertisements can be resized, customized, localized and made fit-for-purpose rapidly and easily. And it’s all on brand.
Shared marketing space that fits the bill
With our Cloud Asset Management, your global marketing teams can get and use materials from anywhere, with any device. And you can ramp up or down with zero hassle, or capital costs.
Right sales tools at the right time
Sometimes all it takes to turn the sales corner is the right presentation, or the right data sheet, at the right time. Manage and customize these winners.
Entire marketing packages
Broad marketing and sales organizations can deploy the entire BrandHubTM arsenal to strike all of the speed, cost and quality targets.