Integration
Elateral MSP is a fully-featured, robust application that can meet brand communications challenges in its own right. If you're looking for greater enterprise capability, we can help you to integrate it with other applications and processes. Here are some examples.
Business portals
Typically an Elateral MSP deployment is branded to be consistent with existing portals. Single-sign-on (SSO) is provided to pass users to the Elateral environment.
IdM systems
Elateral MSP can be populated by user data and profiles from an identity management application. It can work dynamically, updating and authenticating each user on each use.
Digital asset management
Elateral MSP can draw on assets stored in existing DAM or content management systems and dynamically publish them into campaigns syndicated and managed by Elateral.
Advertising management systems
If your brand already uses a management system for media planning, booking and publication directory services, our Adaptive Advertising Module can be integrated to deliver an end-to-end advertising workflow.
Partner relationship management
If you already have a PRM application, Elateral can integrate to draw on partner profiling and accreditation data, deep-linking to campaign capabilities within PRM or for MDF or Co-op redemption against campaigns executed in Elateral MSP.
Marketing resource management
If you use an MRM application to manage your campaign lifecycle, we can integrate Elateral MSP so that it becomes your syndication, distribution, and execution engine.
CRM and lead management
Direct marketing campaigns handled by Elateral MSP can be associated with lists in CRM applications and lead management systems. This enables you to develop and execute targeted campaigns and these can be user initiated, data driven or event driven.
Translation memory systems
Master text can be routed to translation memory systems for content leveraging, glossary indexing and translation to create localized text. Once approved it can be flowed back into Elateral MSP for further localization and dynamic publishing into campaigns.
Email management
The Elateral Branded Email module is designed to integrate by default with a third party service provider. In some instances Elateral MSP can be integrated into an existing email management or campaign management system. It means that Elateral MSP can take care of the customization and reporting aspects of a campaign, passing the digital artwork to the campaign management system for list generation, frequency management, timing and execution.
Production management
In high volume or complex production environments Elateral can be integrated into management applications for print management or production workflow systems at print service providers.
