Local Advertising

By its very nature, local advertising requires brand management to ensure it is in keeping with any central or national activity, syndicated to ensure timing and placement is synchronized with national activity and adapted for local press sizes, call to action, and messages.

For national and multi-national advertisers, Elateral MSP coupled with our unique Adaptive Advertising Module is the ideal cornerstone of an AdBuilder or automated ad-placement solution. For clients like Volvo and Cisco, we enable centrally designed, brand-compliant advertising to be adapted, sized, and placed by Channel partners, dealers, retailers, local marketers and resellers at a fraction of the cost of traditional local advertising initiatives.

The Adaptive Advertising Module provides the routing of central or co-branded advertising templates via Elateral Production for either direct-to-publication placement or to a repro house / media buying agency. Workflows include provisions for production of printed color proofs if required.

Elateral has full adaptive scaling, allowing our templates to scale and adapt the design to fit any Ad placement size. This module includes a publication directory allowing Ad mechanical data to be drawn from a central repository, a third party advertising management system, or for the user to enter their own. The directory supports local favourites for repeated placements, and support delivery through third party ad delivery applications.

Elateral MSP is revolutionizing local advertising by streamlining the design process, reducing production time from weeks to minutes, and seismically reducing cost.