Communications Localization

It is harder than ever to maintain a single view of the brand - especially for companies with a global presence. For you, this problem just keeps getting bigger, more complicated, and more expensive.

In a commoditized global market place where brand can be the key differentiator, organizations need to be able to maintain a powerful and well-communicated brand that can also embrace and adapt to local market variations.

This tension between the need to centralize control, while at the same time de-centralize responsibility to leverage local knowledge, is one of the major challenges facing the CMOs of today's global brands. All this serves only to compound the already daunting challenge of managing multi-lingual communications in a fast-paced global market.

Elateral's unique templating process, and techniques for managing marketing content separately, allow the brand to define the amount of local adaptation permitted for campaigns, user groups, and tactics.

Elateral can work in concert with your translation processes. Master text can be routed to translation agencies or Translation Memory Systems for content leveraging, glossary indexing, and translation to create localized text. Once approved, this can be flowed back into Elateral for further localization and dynamic publishing into campaigns.

Elateral's massively flexible templates also enable direct input of translation, allowing the user to review master text and localize on the fly. Of course, they can save their campaigns as a project in progress and re-use translations they may have completed previously.

Elateral's Content Warehouse also enables the management of local images for use in campaigns for a more appropriate visual impact whether for ethnicity or product placement.

Elateral's superior content localization, local image management, and campaign adaptation, coupled with the broadest experience of languages and twelve localized portal languages, make Elateral the cornerstone of any brand communications localization strategy.