Channel Marketing

In today's world where customers and prospects interact with your brand in a myriad of ways across multiple touch points everyone is a brand ambassador. Sales channels have also become marketing channels.

Whether you go to market through direct sales, off-the page, through retailers, third party dealers, regional distributors, or a network of agents these channels demand and need marketing material to support them.

The marketing mix you need to support depends on your business, whether it is required in demand generation, sales support, CRM, point of sale or customer loyalty. Above all, sales channels demand communications to be relevant, reflect their value and be delivered in a timely manner.

Deployed in some of the largest international dealer channels, demanding direct sales environments and brand conscious retail networks, Elateral MSP sets the global standard in supporting routes to markets. Elateral MSP is architected with the needs of channel partners in mind, automating a range of local adaptation and co-marketing processes. Through our 'bonded' order process, Channel partners can leverage their data for direct marketing in confidence and with sophisticated reporting they can track their orders, get access to response data on email campaigns, and report hits to campaign micro-sites.

Extensive user profiling ensures each user only sees the appropriate materials and can only make the required changes within each campaign. Profiles can include maps, signatures, photos, logos, accreditations, corporate colours etc., guaranteeing targeted communications have the maximum consistency and impact.

The twenty first century brand reaps the benefits of.

• Elimination of costly service bureau or CD-based local marketing initiatives.
• Scale and reach across large partner networks.
• Cost containment in expanding sales channels.
• Cost effective support for smaller or emerging markets.
• Leveraging the resources and data of channel partners.
• Increased speed to market.
• Increased revenue from active and enthusiastic sales channels.