Campaign Syndication

Visual identity, ideas and campaigns flow through organizations in a myriad of ways. Companies need a powerful, well communicated brand to create demand and to sustain customer relationships.

A structured and programmatic campaign syndication process is critical to the 21st century brand operating across borders, media, and channels.

Typically, a centrally created campaign will be passed to theatre groups, some of whom may choose to run it and pass on to country groups, who again may run, modify, or reject the campaign. These country groups may then wish to run the campaign in conjunction with channel partners.

Very soon the number of adaptation points scale, each one subject to cost, delay, and brand dilution.

• Central passes to 4 theatre groups
• Each theatre passes to an average of 5 countries or regional groups
• Each country co-markets with 30 partners
• Each campaign has 4 tactics
• Number of variations in tactic = 4 x 5 x 30 x 4 = 2400 adaptations

Agile organizations also wish to cross-syndicate, aiding the sharing of best practise horizontally and diagonally across channels, groups, countries and theatres.

Elateral MSP uniquely addresses the need of the 21st Marketer through the ability of single, massively customizable, templates to be syndicated across all levels, channels and media globally. Central changes flow throughout the organizations while 'freedom within a framework' ensures that each group can make the necessary adaptations to have locally relevant, compelling campaigns in the shortest amount of time.