Integration

Elateral MSP is a fully-featured, robust application that can meet brand communications challenges in its own right. However, there are instances where Elateral MSP can be integrated into other applications and processes for greater enterprise capability. Integration projects include the following:

Business Portals

Typically an Elateral MSP deployment is branded to be consistent with existing portals and single-sign-on (SSO) is provided to pass users to the Elateral environment.

IdM Systems

Elateral MSP can be populated by user data and profiles from an identity management application. This can be dynamic, updating and authenticating each user on each use.

Digital Asset Management

Elateral MSP can draw on assets stored in an existing DAM or content management system and dynamically publish them into campaigns syndicated and managed by Elateral.

Advertising Management Systems

If a brand already uses a management system for media planning, booking, and publication directory services, Elateral's Adaptive Advertising Module can be integrated for an end to end advertising workflow.

Partner Relationship Management

Where a PRM application is deployed, Elateral can integrate to draw on partner profiling and accreditation data, deep-linking to campaign capabilities within PRM or for MDF or Co-op redemption against campaigns executed in Elateral MSP.

Marketing Resource Management

If campaign lifecycle is managed in an MRM application, Elateral can integrate to become the syndication, distribution, and execution engine.

CRM and Lead Management

Direct marketing campaigns in Elateral can be associated with lists in either CRM applications or lead management systems for rendering of targeted campaigns and execution. These can be user initiated, data driven or event driven.

Translation Memory Systems

Master text can be routed to Translation memory systems for content leveraging, glossary indexing and translation to create localized text. Once approved this can be flowed back into Elateral for further localization and dynamic publishing into campaigns.

Email Management

The Elateral Branded Email module includes a default integration with a third party service provider. However in some instances Elateral MSP can be integrated into an existing email management or campaign management system. Once the user customizes the campaign in Elateral, the targeted content is passed to the campaign management system for list generation, frequency management, timing, and execution. Reporting can be passed back to the user via Elateral MSP's extensive email reporting capability.

Production Management

In high volume or complex production environments Elateral can be integrated into management applications either for Print Management or workflow systems at the Print Service Provider (such as HP Production Flow).