Elateral MSP

Elateral MSP - A web-based tool that is redefining how brands go to market. A scalable, flexible, branding system that makes communications easy, cost-effective, smart.

Elateral MSP is a practical tool to connect all the stakeholders involved in the execution of consistent brand communications. These stakeholders range from Brand Managers, Channel Marketing Executives, DM Agencies, Ad Agencies, Printers, Dealers, Retailers, Sales People and many more. If your Brand Communications touch multiple parties during their lifecycle then Elateral is the solution for you.

Elateral MSP offers a modular approach to meet the needs of Marketers with national brand management challenges to Brands with multi-national, multi-lingual, multi-divisional, multi-currency and multi-channel communications issues.

Elateral keeps it simple, enabling you to grow over time from the solution of a local, tactical issue to the establishment of a global brand management platform.

The hallmark of Elateral MSP is its breadth of supported media channels and languages. No longer do Brands need separate systems and processes for Print, Advertising or Email. Twenty-first century Brands need to be able communicate globally, Elateral MSP is proven in over thirty content languages and our Marketing Portal is available in twelve languages from Chinese to Russian, Brazilian to Italian.

First launched in 1998, founded on the Elateral vision for marketing automation, and developed to reflect the best practises of major brands and cutting edge technology, Elateral MSP continues to grow in breadth and capability.

Elateral MSP encompasses a suite of tools and modules that span the content supply chain.

The Elateral MSP suite of tools includes:

Elateral Enterprise Platform

  • Customized Multilingual Marketing Portal
  • Customized Ordering
  • Workflow for proofing and approvals
  • Document management and campaign syndication
  • Order tracking and history
  • Reporting dashboard and data extraction
  • Enterprise grade hosting and infrastructure

Elateral Studio

  • Ingestion of graphic designs
  • Support for Quark, InDesign, Illustrator, HTML
  • Mark-up tools to define "freedom within a framework"
  • Rules engine to define campaign adaptation
  • Powerful text-wrapping and font management
  • Asset management
  • Adaptive Ad scaling
  • Variable data management
  • Production management
  • Flight checking and Proofing workflow

Elateral MSP Modules

  • Commercial Print Module
  • Direct Marketing Module
  • Local Print Module
  • Branded Email Module
  • Adaptive Advertising Module
  • Sales Proposal Module
  • Landing Page Module
  • PoS Module
  • File Share Module
  • Marketing Services Module

Elateral Content Warehouse

  • Asset ingestion
  • Digital Asset Management
  • Translation Management
  • Asset-kitting for campaign creation
  • Asset usage management

Elateral Admin

  • Sophisticated User Management and custom profiling
  • Deployment configuration across divisions, groups and brands
  • 3rd party access management
  • Management of user specific assets
  • 'On behalf of' ordering and tracking

Elateral Production

  • Content rendering engine across output media
  • Routing for Commercial Printers
  • Personalization
  • Print job ticketing, workflow and order management portals
  • Integration into Advertising management
  • Integration into email management

Elateral MSP offers a modular approach to meet the needs of Marketers with national brand management challenges to Brands with multi-national, multi-lingual, multi-divisional, multi-currency and multi-channel communications issues.