Latest News

Aug
24
2010

Elateral partners with SiriusDecisions to co-host webinar

SiriusDecisions Research Director, Laz Gonzales, to share best practices in Elateral’s Channel Marketing Webinar.

Aug
07
2010

MSP 7 Launch Press Release

Elateral has announced the launch of MSP 7, the latest version of its market-leading brand marketing automation software.

Jul
22
2010

Coca-Cola using design to boost brand equity

David Butler explains how the Elateral built Design Machine has created enormous speed and synergy across the company and saved about $50m over the last couple of years.

Jul
01
2010

VP WW Client Services Appointed

Kim Temples to assume role of VP WW Client Services

Jun
24
2010

Elateral launches new webinar series

Global brands join Elateral in a webinar focussed on Partner Led Demand Generation and how to win at local marketing through Brand Marketing Automation.

May
17
2010

Elateral joins SiriusDecisions May Summit

Another engaging summit held by SiriusDecisions proves popular with industry leaders in sales and marketing.

May
04
2010

Elateral expands US business development team

Jim Ochu joins Elateral as Global Sales Director.

Apr
23
2010

Marketing Spend Boost

In recent articles by WARC and BtoB Magazine, brands are set to boost their marketing spend. Those same brands rely on Elateral to make that spend work harder.

Mar
23
2010

NetApp extends Elateral MSP program to APAC Partners

Following the success of the Brand Marketing Automation platform in North America and EMEA, NetApp rolls out the platform to APAC Partners.

Mar
12
2010

The CIM, Chartered Institute of Marketing, renews contract with Elateral

Elateral’s marketing platform is integral to the planning and management of CIM events.

Feb
19
2010

Gartner: Elateral continues to be a visionary in the MRM market

Gartner’s Magic Quadrant underlines Elateral’s position in the marketplace.

Jan
11
2010

Elateral launches new and improved customizable landing page module

The new customizable landing pages ensure greater flexibility, greater speed to market and reduces campaign production costs.

Dec
21
2009

Elateral launches new intuitive text formatting wizard

Elateral MSP now allows even greater ease of use and flexibility with a new intuitive text formatting wizard within their customizable campaign templates.

Nov
23
2009

SAP launches Elateral built ‘Virtual Agency’ in China

Following the success of ‘Virtual Agency’ in EMEA, LATAM and North American markets, SAP launches the marketing platform in China.

Oct
23
2009

Elateral Expands US Business Development Team

Mindy Sabella joins Elateral as Global Director of Business Development.

Oct
12
2009

Symantec launches Elateral built ‘Campaign Creator’

Symantec announces the successful global launch of their marketing portal, ‘Campaign Creator’.

Sep
18
2009

Coca Cola’s David Butler Features In Fast Company Article

The merits of the Elateral built marketing platform, ‘Design Machine’, are explained in a recent Fast Company article.

Sep
01
2009

Elateral MSP offers new customizable reporting tool

In today’s current climate there is an ever increasing pressure for Brands to demonstrate campaign effectiveness. Elateral helps Brands simplify the process.

Aug
10
2009

Elateral enhances logo management and upload processes

Elateral MSP now allows even greater flexibility with an enhanced logo management and upload process.

Jul
06
2009

Symantec partners with Elateral

Symantec selects Elateral’s proven marketing services platform, Elateral MSP, to support their reseller communities globally.

Jun
18
2009

SAP announces plans to launch Elateral’s MSP in China

Following the successful deployment of the Elateral built Partner Edge Campaign Creator in EMEA, LATAM and North American Markets, SAP shares plans for China launch.

May
29
2009

ChannelWeb: SAP Expands Channel Partner Education, Marketing Offerings

Elateral’s marketing platform, referred to as ‘virtual agency’, is fundamental in SAP’s channel marketing initiatives.

May
18
2009

Cisco launches successful Campaign Builder in China

Cisco announces the launch of the Elateral built marketing platform in China.

May
07
2009

Motorola promotes PartnerWizard in LATAM market

Motorola promotes Elateral's Marketing Services Platform at a recent Partner event in Puerto Rico.

May
05
2009

Elateral announces a year end revenue growth of over 40%

More than ever, today’s climate underlines the value of Marketing Automation, driving strong growth for Elateral.

May
01
2009

BT and Elateral celebrate 10 years in partnership

BT enters 10th year with Elateral partnership for their marketing services platform.

Apr
27
2009

SAP launches PartnerEdge Campaign Creator in North America and Canada

Following award winning success in EMEA and LATAM, SAP launches the Elateral designed PartnerEdge Campaign Creator in North America and Canada.

Apr
15
2009

New Balance extends Elateral MSP program to Canadian Partners

New Balance’s successful marketing platform, MediaBuilder, is launched in Canada.

Apr
02
2009

Network Specialist, Ciena, selects Elateral to expand its Channel Partner Program

Ciena selects Elateral’s proven marketing services platform, Elateral MSP, to support their expanding Channel Partner Program, BizConnect.

Mar
16
2009

Gartner: Elateral continues to be a visionary in the MRM market

Gartner’s Magic Quadrant underlines Elateral’s position in the marketplace.

Feb
02
2009

Chrysler renews contract with Elateral for ‘Creative Connect’

Following the success of the global marketing platform, Creative Connect, Chrysler renews contract with Elateral.

Jan
26
2009

Autodesk Inc. extends Elateral MSP program to Latin America Partners

Following the success in North America of the marketing platform built by Elateral, Autodesk extends the program to Latin America.

Jan
12
2009

NetApp partners with Elateral for Global Marketing Automation initiative.

NetApp signs a 3 year agreement with Elateral to provide customizable co-branded marketing campaigns globally.

Jan
05
2009

Toyota partners with Elateral

Toyota selects Elateral’s proven marketing services platform, Elateral MSP, for their end to end dealer marketing system.

Dec
23
2008

New Balance promote ‘MediaBuilder’, built by Elateral

New Balance promote their invaluable marketing platform, MediaBuilder, at a recent partner event.

Nov
20
2008

Elateral announces appointment of John Elkins as Chairman

John Elkins, recognised ambassador for global brand marketing, joins Elateral as Chairman.

Oct
13
2008

Coca-Cola: Building a Better Design Machine?

In BusinessWeek, David Butler, VP of Design at Coca-Cola explains how their Elateral solution has reduced fees to agencies for localization of their point-of-sale marketing pieces by 30%, recovering their investment well within the first year.

Oct
06
2008

Elateral Expands US Sales Team

R. Shane Kennedy joins Elateral as Director of Business Development to help continue the company's successful North American expansion.

Oct
01
2008

Elateral Launches Arabic Capability For Elateral MSP With Chrysler International

Chrysler’s Creative Connect, powered by Elateral, is now available with full Arabic customization capabilities.

Sep
16
2008

Cisco enters ninth year with Elateral

Elateral’s long term relationship with Cisco continues with yet another successful year for the Campaign Builder project..

Aug
28
2008

Elateral MSP now available in Greek and Hebrew

In Elateral’s mission to support brands globally, the Marketing Services Platform, Elateral MSP, is now available in Greek and Hebrew user interface languages.

Aug
19
2008

Elateral launches web banner module

Elateral adds a Web Banner Module to its comprehensive list of deliverables in its Marketing Services Platform, Elateral MSP.

Jul
15
2008

Autodesk Inc. selects Elateral

Autodesk selects Elateral MSP to provide customizable marketing communications to their North American VAR and PSP channel partners.

Jun
05
2008

Linksys signs up for Elateral

Linksys, selects Elateral for partner co-marketing portal.

May
19
2008

Elateral Appoints Marketing Manager

In response to Elateral’s ever expanding global client portfolio, Val Benyon joins Elateral’s HQ team as Marketing Manager.

May
01
2008

WW VP Client Services Appointed

Alison Cantle steps up to WW role.

May
01
2008

Elateral Strengthens US Team

Elateral announces significant expansion of West Coast US presence to serve the continuing demand for Elateral’s world-class brand management solutions. Read More…

Jan
14
2008

ELATERAL IS 10 YEARS OLD

Elateral marks its 10th Anniversary by doubling its investment in product development and capitalizing on a decade of innovation.

Jan
02
2008

New Balance Inc. adopts Elateral

New Balance signs 3-year agreement with Elateral to provide customizable, print on demand marketing communications.

Dec
06
2007

Time Warner Cable announces Brand Asset Manager, powered by Elateral

Local marketers can now execute campaigns in a matter of minutes after Time Warner Cable signs 3-year agreement with Elateral.

Nov
14
2007

Georgia-Pacific bridges Sales and Marketing with Elateral MSP

Georgia-Pacific's Sales and Marketing departments to have on line central library for customizable collateral after a 2-year agreement is signed with Elateral.

Oct
15
2007

SAP Extends European Roll-Out

SAP Europe extends their Elateral MSP powered European Partner Marketing Services Bureau.

Oct
01
2007

Elateral Expands European Client Services Team

Nick Dodd joins Elateral's European Client Services Team.

Aug
17
2007

Enhanced support for corporate email marketing

Integration into Corporate email marketing initiatives.

Aug
13
2007

SAP Latin America adopts Elateral

SAP extends Elateral MSP to fast growing region.

Jul
17
2007

Elateral unveils new Korean interface

Elateral MSP, now available in Korean.

Jul
02
2007

Elateral strengthens US Team

Highly experienced Technical Project managers join Elateral in Portland and Atlanta.

Jun
29
2007

OKI Systems renews its relationship with Elateral

OKI Systems renews its relationship with Elateral until 2008.

Jun
26
2007

Elateral debuts new Chinese interface

Elateral MSP, now available in Chinese.

Jun
12
2007

Elateral expands UK Client Service Team

Crispin Brake joins the expanded UK Client services team at Elateral.

Jun
04
2007

SAP starts Elateral roll out in Europe

Global roll-out to start in European markets.

May
22
2007

New Russian Interface Launched

Cisco Systems the first of Elateral’s clients to take advantage of the new Russian interface.

Apr
03
2007

Cisco extends Campaign Builder to emerging markets

Cisco extends availability of the Elateral run Campaign Builder Channel Marketing tool to all its emerging markets.

Mar
15
2007

Cisco renews Contract with Elateral

Cisco Systems renews its contract with Elateral for the sixth consecutive year.

Mar
01
2007

BT's Service Provider Group sign Elateral

Elateral adds the BT Service Provider Group (SPG) further expanding adoption across BT.

Mar
01
2007

Chartered Institute of Marketing selects Elateral

The UK's leading marketing body, the Chartered Institute of Marketing, has chosen Elateral MSP as their platform for distributing and customizing their marketing materials.

Feb
05
2007

Elateral switches hosting to Rackspace

Elateral switches hosting of its MSP service to Rackspace.

Nov
08
2006

Iron Mountain Signs Elateral

Iron Mountain signs a 4-year, multi-phased agreement for Elateral MSP services.

Oct
19
2006

Elateral announces Version 6.2.5: Improved Reporting Functions

Elateral announces an upgrade of their MSP Platform.

Aug
17
2006

Elateral announces Version 6.2.4 : New Landing Page module

Elateral adds the Landing Page Module to its range of campaign execution modules.

Jul
28
2006

Elateral announces Version 6.2.3. Improved multilevel Authorization Process.

Elateral announces the first of a planned series of product upgrades to its MSP marketing software platform.

Jun
20
2006

Survey Shows Demand for Channel Marketing Tools Growing

High-Tech Channel Marketing Survey shows demand for tools growing.

May
31
2006

Elateral strengthens US Professional Services Team

To support Elateral’s growing US customer base, Julie Caprino joins the US Professional Services team.

May
18
2006

Elateral Recognised in PODi Best Practice Report

Elateral’s work for DamilerChrysler recognized by PODi, the Digital Printing Initiative, in their 6th annual Best Practices in Digital Print report.

May
05
2006

Elateral extends contracts with key High Tech Customers

Cisco, BT, OKI and Symbol extend their agreements with Elateral.

Apr
19
2006

Portman Travel renews with Elateral for third year

Portman Travel, renews its contract with Elateral for the third year running.

Mar
31
2006

Gartner’s Magic Quadrant underlines Elateral’s position in the marketplace.

Elateral continues to feature as a visionary company in Gartner’s Magic Quadrant published this month.

Mar
24
2006

UK First - Elateral Announces 3D e-brochures

Elateral Ltd announces product enhancements that will revolutionise the way companies take their products to market.

Mar
16
2006

The power of Elateral helps HP do business

HP adopts Elateral technology as the infrastructure for their new ‘Collateral on Demand’ site.

Feb
22
2006

Elateral announces MSP Version 6.0

Elateral announces the launch of Version 6.0 of their Elateral MSP product.

Jan
11
2006

Elateral extends it Adobe platform with Illustrator plug in

Elateral launches a new plug in for Illustrator to strengthen its UK lead in Marketing Resource Management (MRM) software.

Dec
19
2005

Chrysler signs Elateral to support their international marketing

Chrysler International signs Elateral as supplier of choice for their international marketing platform.

Oct
17
2005

Ex Ogilvy Senior Partner joins Elateral Team

Mark Schlief announces his acceptance of the role of VP US Sales for the fast-growing MRM company Elateral.

Oct
03
2005

DaimlerChrysler UK signs Elateral for fifth consecutive year

DaimlerChrysler UK Limited Aftersales renews their contract with Elateral for a fifth term.

Sep
06
2005

Elateral pioneers Wireframe Technology

Marketing automation innovators Elateral reveals their new wireframe technology.

Aug
31
2005

Elateral increases language capabilities to include Chinese

Elateral adds Chinese to the list of languages supported by their marketing automation software.

Aug
25
2005

Elateral announces Elateral MSP Version 5.6

Elateral today upgrades their popular MSP software to Version 5.6.

Jun
10
2005

Elateral adds resource in the US

Jennifer Farrel joins the Elateral US team.

May
13
2005

Symbol Technologies signs Global Licence Agreement with Elateral Ltd

Symbol and Elateral Ltd today announced an agreement enabling Symbol partners to benefit from Elateral’s powerful marketing platform.

May
12
2005

Volvo purchases Elateral Branded Email module

Volvo - a customer of Elateral for over four years - adds the Branded Email module to its existing marketing tool.

Apr
15
2005

Elateral launches One-to-One, End-to-End print technology

Elateral today launched their revolutionary enterprise one-to-one print technology.

Apr
01
2005

Elateral signs global Cisco deal

Cisco Systems signs global deal with Elateral.

Mar
01
2005

Elateral announces biggest trading quarter ever

Elateral, the leading UK based marketing automation software provider announces highest quarterly sales figures in 9 years of trading.

Feb
01
2005

Elateral reveals AdBuilder for automated ad production and delivery

Elateral reveals the latest version of their AdBuilder technology.

Jan
05
2005

Elateral Launches InDesign Plug-in

Revolutionary InDesign Plug-in launched by Elateral to strengthen its UK lead in Marketing Resource Management (MRM) software.

Jan
04
2005

Elateral sign Cisco for Fifth Year

Cisco Systems reaffirms their commitment to Elateral by continuing their Elateral MSP agreement.

Oct
18
2004

Elateral and DaimlerChrysler Finalists in Content Management Awards

Elateral Ltd and their client DaimlerChrysler Overseas Service finalists in the Content Management Project Awards 2004.

Oct
12
2004

Elateral Joins HP Alliance Program

Elateral Ltd joins HP’s alliance program for its Real-time Targeted Marketing initiative for enterprises.

Oct
01
2004

Upturn in sales attributed to Elateral

DaimlerChrysler Overseas Service (DCOS), turns to software house Elateral.