R. Shane Kennedy joins Elateral as Director of Business Development to help continue the company's successful North American expansion. Having led divisions for Publicis and McCann-Erickson in New York, Shane brings extensive digital and traditional advertising experience to the company.

Most recently, Shane was the Chief Marketing Officer of Conclusive Marketing, a data-driven marketing solutions company. Shane joined Conclusive when they purchased MarketingForce, a successful web-based technology company that he co-founded.

With over 20 years in the advertising and marketing industries, Shane is perfectly aligned with Elateral’s mission to facilitate the consistency in global brand communications.