Motorola Sees 73% Reduction in Production Costs

Our client:

Motorola is a recognized worldwide leader in enterprise mobility solutions. With operations in more than 50 countries and an extensive channel ecosystem, Motorola continually seeks ways to support and optimize their worldwide channel partner relationships.

Challenges prior to Elateral MSP implementation:

• Limited ability to deploy large scale, co-marketing programs
• Growing need to align campaigns with vertical market sectors
• Existing marketing processes that were both time and cost intensive

Results of Elateral MSP implementation:

• Solution termed PartnerWizard, a web-based, globally-accessed marketing platform
• Provides multi-level campaigns and marketing benefits to all levels of partners
• Supports over 15,000 partners (a previously inconceivable number supportable through traditional co-marketing means)

Proof of savings:

• 73% reduction in overall production costs
• Ability to drive highly targeted messages in specific market sectors
• Instant syndication of new product materials across the globe
• Stronger, more profitable relationship with all partners