Chrysler Sees 100% Increase in Revenue

Our client:

Chrysler, one of the world's leading automotive manufacturers, leans heavily on its After Sales Team to generate significant parts and accessory revenue from around the globe. With operations in over 200 countries and a brief selling window on new car launches - supporting global dealers with timely collateral is always essential.

Challenges prior to Elateral MSP implementation:

  • Cost and logistics of producing regional marketing materials is prohibitive
  • Constantly changing inventory of parts and accessories
  • Small window of opportunity to sell
  • No easy way to regionalize and translate into local languages

Results of Elateral MSP implementation:

  • Online solution now available in 126 countries
  • Real time global updates for parts and accessory changes
  • New car launches don't require local production expenses

"The Elateral MSP solution not only increased the standards and amount of existing activity, it has also been a unique marketing tool for many of our countries."
- Project Manager, After Sales Team

Proof of savings:

  • 100% increase in parts & accessory revenues
  • Reduced localization process from 12 weeks to only 15 minutes
  • Immediate availability of collateral to ensure timely sales

 

"The Elateral MSP site not only increased the standards and amount of existing marketing activity, it has also been a unique marketing enabling tool for many of our countries."
Stephanie Bergmann,
Project Co-ordinator